I Won't Settle For Your Labels
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
This concept wanted to be targeted towards a younger generation that refuses to accept the labels that media or society puts on them. The client wanted to emphasize that just because you struggle with unwanted behavior, doesn't mean it gets to define you or your being.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
This concept wanted to be targeted towards a younger generation that refuses to accept the labels that media or society puts on them. The client wanted to emphasize that just because you struggle with unwanted behavior, doesn't mean it gets to define you or your being.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
This concept wanted to be targeted towards a younger generation that refuses to accept the labels that media or society puts on them. The client wanted to emphasize that just because you struggle with unwanted behavior, doesn't mean it gets to define you or your being.
