Reborn This Way
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
In the 1990's and early 2000's, the LGBTQ community began owning the phrase "born this way." This was a nod to that movement while offering a counter-argument that Christians leaving LGBTQ are "ReBorn or Born Again" or "Born Again This Way."
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
In the 1990's and early 2000's, the LGBTQ community began owning the phrase "born this way." This was a nod to that movement while offering a counter-argument that Christians leaving LGBTQ are "ReBorn or Born Again" or "Born Again This Way."
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
In the 1990's and early 2000's, the LGBTQ community began owning the phrase "born this way." This was a nod to that movement while offering a counter-argument that Christians leaving LGBTQ are "ReBorn or Born Again" or "Born Again This Way."
