You Can't Silence Hope
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
One of the core pieces of messaging of CHANGED Movement and how it began was that counteracts the belief "it's impossible to change your sexual orientation." CHANGED wants to celebrate that it's not only possible but all of them have done it. They messaging of this shirt navigates this discussion happening between them and many of their opponents.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
One of the core pieces of messaging of CHANGED Movement and how it began was that counteracts the belief "it's impossible to change your sexual orientation." CHANGED wants to celebrate that it's not only possible but all of them have done it. They messaging of this shirt navigates this discussion happening between them and many of their opponents.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
One of the core pieces of messaging of CHANGED Movement and how it began was that counteracts the belief "it's impossible to change your sexual orientation." CHANGED wants to celebrate that it's not only possible but all of them have done it. They messaging of this shirt navigates this discussion happening between them and many of their opponents.
