WEBSITES

Your Online Representation To the World

Have you ever given a tour of your home and started with the bedroom? I hope not. Or have you got so turned around in IKEA that you just want to give up and go home? “It’s not worth it.” you tell yourself. These are the two biggest issues visitors have with websites. The owner wants to start with their favorite thing or they make it so confusing that visitors give up and move on.

A good website should be like a great tour. They are welcomed in, expectations are set, and you are leading them where you want them to go without being pushy or overwhelming. Modern websites require a mixture of art, psychology, information architecture, and a great UI/UX experience. From the first glance of the website to navigating the content, to being led and incentivized to pull the trigger and take the next step with you, I love helping you give a great tour of your business and ideas.

COURSES

Teach & Equip Digitally

You’re ready to teach the world the content you’ve worked hard to isolate, articulate, and package. Now comes the time where you need course graphics that represent the course you’re selling and what they can expect from you. One thing that’s important to think about ahead of time is how will the course brand be carried out through the intro and outro clips, website, additional course material, marketing, etc. I’ve spent years developing courses with these thoughts in mind, check out a few of the examples of the courses that I’ve helped develop.

LOGOS

Your Business’ Headshot

First impressions matter. Your logo and brand is the first glimpse into your business. Choosing the right colors, fonts, icons, and layout gives your visitors the right feelings and impressions of what they will get to experience with you. Do you want to feel professional with a touch of personal or whimsical and carefree? Do you choose a serif-based font to feel more grounded or rounded letters to show it’s safe for children? Do you want to feel elite or down to earth? Innovative or tried and true? Without knowing it, your visitors are shaping their perception of you through many micro-decisions played out in logo design.

BOOKS

Standout On The Shelf

With the all of the information in the world in our pocket, there’s still something profound about a book that carries authority and weight. With shelves packed full of covers screaming for your attention, you need to stand out in a way that is unique to you. I will say, after weeks and months and sometimes years of sitting behind a keyboard, there’s no feeling like opening the box and getting to hold the first draft of your book. I’d love to be the one who’s crafted the gorgeous cover waiting for you behind the cardboard lid. That’s the cover you want to hold up for the photo to celebrate with the world…”I did it.”

PRINT & DIGITAL DESIGN

Your ideas visualized

Whether it’s a sign at the store, a bus stop ad, a PDF download, your message can and should be designed and articulated well. Well designed content will capture and keep your clients attention.

MERCH

Take your brand to the streets.

Your message should go beyond the screen. First off, you’re empowering your followers to own your message and take it to their local communities. Word-of-mouth advertising is still one of the strongest, most trusted forms of advertising. By you taking your message to the streets through various forms of merch and apparel, you’re not only making money but spreading your message with a grass roots approach.